Neo Sports announced the launch of their new 24-hour sports entertainment channel, Neo Sports Plus at a press conference yesterday afternoon at the CCI. Starting exactly an hour after schedule, five sports personalities were present for the launch (which probably explains the delay). Shooter Anjali Bhagwat, billiards player Michael Ferriera, badminton champ Pulela Gopichand, table tennis player Kamlesh Mehta and ace tennis player Sania Mirza were all present to lend their support to the new channel.The 'unveiling' of these personalities was done in a rather dramatic way. Appearing on the podium wearing white masks and the Indian cricket team's official blue jersey (?), the five removed their masks to pulsating music and flashing lights!Speaking on the occasion was Shashi Kalathil, CEO Neo Sports Broadcast, said, "When we launched Neo Sports, the only channel, which caters to cricket, the response we got was overwhelming. Neo Sports Plus is a channel especially for viewers who are passionate about different sports and our 24-hour channel which show all sports from all corners of the world. The channel goes on air as of now and I hope it is as successful as Neo Sports."The new channel has tied up with various sporting events, so be prepared to watch premier league like Bundesliga, Serie A, Copa Suda Americana and Copa Libertadores. Motor sports in the form of V8 Supercars and the Superbike World Championships will also be aired while the channel also plans to focus on the sport of Badminton by covering events like the Sudirman Cup, The Thomas Cup, The Uber Cup and the World Badminton Championship.The channel also plans to telecast all domestic and international cricket matches played in India in regional languages. The channel's first big showing will be the Duleep Trophy final that will be shown later this month
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